Call Systems &
Tracking Metrics
Every phone call is a data goldmine. We help you capture, analyze, and act on call metrics that drive revenue and improve customer experience.
Essential Call Tracking Metrics
These are the metrics that matter. We help you track, benchmark, and optimize each one.
Call Volume
Track inbound and outbound calls across all channels to understand capacity and demand patterns.
- Peak hour identification
- Seasonal trends
- Campaign attribution
- Channel comparison
Answer Rate
Measure the percentage of calls answered vs. missed to optimize staffing and reduce lost opportunities.
- Service level adherence
- Queue abandonment
- Response time
- Missed call recovery
Talk Time & Handle Time
Analyze conversation duration to balance efficiency with quality customer interactions.
- Average handle time (AHT)
- First call resolution
- Hold time analysis
- Transfer rates
Conversion Rate
Connect calls to outcomes—appointments set, deals closed, issues resolved.
- Call-to-appointment ratio
- Revenue per call
- Lead quality scoring
- Outcome tracking
Call Source Attribution
Know exactly which marketing channels and campaigns drive phone calls.
- Dynamic number insertion
- Multi-touch attribution
- Keyword tracking
- Campaign ROI
Conversation Intelligence
AI-powered analysis of call content for coaching, compliance, and insights.
- Sentiment analysis
- Keyword spotting
- Competitor mentions
- Script adherence
Call Tracking Use Cases
From marketing attribution to sales coaching, call tracking transforms how you operate.
Marketing ROI Measurement
Connect every phone call back to the marketing source—PPC, SEO, direct mail, or TV. Know your true cost per lead.
Sales Team Optimization
Monitor call activity, conversion rates, and talk patterns to coach reps and improve performance.
Customer Service Excellence
Track resolution rates, handle times, and satisfaction to deliver exceptional service experiences.
Compliance & Quality
Record, transcribe, and analyze calls for regulatory compliance and quality assurance.
Platforms We Implement
We're platform-agnostic and help you choose the right solution for your specific needs.
Best for tracking marketing ROI with dynamic number insertion
AI-powered conversation intelligence for large organizations
Combines tracking, IVR, and contact center features
Specialized for multi-location and franchise businesses
Call tracking with ping-post lead distribution
Purpose-built for performance marketing and affiliate calls
Start Tracking What Matters
Let's build a call tracking system that gives you complete visibility into your phone-driven business.